Job Description

We are currently recruiting an experienced Marketing Manager to join and lead our New York team at With Intelligence.

With Intelligence is a leading provider of business intelligence, data, and insights on the global asset management industry.

We provide high-value, specialist business information to niche target audiences in the alternative and traditional fund management industries and employ over 750 staff globally with our head office based in London.

This is an important role in the business that requires an aptitude for leadership, proven B2B marketing experience, excellent campaign management skills and a good understanding of best practice around CRM all aspects of marketing.

You will work closely with multiple teams across the business (including getting to know the sales team), to identify opportunities with target clients and segments, and to build out nurture and engagement programmes that develop new prospects and leads as well as client marketing.

As Marketing Manager, you will be a team lead in New York and be a great communicator, diving into the data to understand trends, liaising with sales to understand what is needed, their customers and prospective customers.

Responsibilities

• Develop and execute innovative and effective demand generation strategies to drive qualified leads and pipeline growth
• Use our email marketing platforms and automations (Pardot) to deliver effective direct marketing email campaigns.
• Undertake the creation of email campaigns, including the build of dynamic templates, selection and segmentation of targeted audiences.
• Experiment, test and iterate - Analyse data and report on performance, advise on data-driven decisions and continually improve programs and processes to drive pipeline and generate good ROI
• Working with the various sales teams to communicate activities, get actionable input, evaluate and improve lead quality and develop positive relationships
• Identification of gaps in data and delivering on plans to add relevant new contacts and clean/maintain existing data within campaign segments
• Execute strategies that drive brand awareness, engagement, and conversions across new and existing subscribers through the management of campaigns.
• Monitor and regularly report on the effectiveness of all campaign activity within roles. Demonstrate ROI and strategic changes based on data analysis.
• Work closely with the relevant stakeholders to ensure consistent brand messages across all contact points. Share all learnings and insights that drive performances.
• Use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of marketing campaigns.

Requirements

• Excellent campaign planning, management and execution skills
• Excellent stakeholder management skills and a good understanding of best practice
• Experience in first line management (as either a supervisor or team lead)
• Flexible approach, good at prioritising, reporting KPIs and learning from them.
• Previous experience within a B2B Demand Generation environment is preferable.
• Good hands-on technical skills, especially with email automation & digital marketing
• Highly analytical and data driven.
• Desire to truly understand the customer, the products, and new opportunities.
• CRM and marketing automation knowledge and experience (previous experience with Salesforce and Pardot would be an advantage).
• B2B subscriptions marketing experience in a role with a focus on demand generation
• Strong understanding of reporting on campaign effectiveness and customer engagement – experience of using Google Analytics would be an advantage.
• Experience or understanding of financial services would be an advantage but not essential.
• A self-starter, able to work independently and lead multiple projects at once autonomously.

Benefits

• 24 days PTO and bank holidays
• Annual Bonus
• Enhanced parental leave
• Wellness days and incentives
• Matched 401k
• Health and dental plans
• Birthday day off
• Employee assistance program
• Travel loan scheme
• Charity days
• Breakfast provided in the office
• Social events throughout the year

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